A great pair of sneakers is an investment — a little care keeps them looking box-fresh for years. Here's our team's go-to routine.
Wipe down after every wear
Dust and dirt break down materials over time. A quick wipe with a dry microfiber cloth after each wear prevents buildup before it starts.
Spot-clean, don't soak
Use a soft brush with a small amount of mild soap and water for spot cleaning. Avoid submerging sneakers or tossing them in the washing machine — it can warp the shape and damage adhesives.
Let them air dry, away from heat
Never use a hairdryer or place sneakers near a radiator. Stuff them with paper towels and let them dry at room temperature to keep their shape.
Store them properly
Keep pairs in a cool, dry place, ideally in their original box or a breathable bag. Direct sunlight can fade colorways over time.
Rotate your pairs
Wearing the same pair every day speeds up wear on the midsole. Rotating between pairs lets the cushioning fully recover between wears, extending the life of each one.
Looking for your next pair to add to the rotation? Shop the full sneaker collection.
